Roundtable: Part two of Roundtable: How can you adapt a retail space for the online marketplace?

 Roundtable 2: How to adapt a retailer slot for the internet market

Other games that have transitioned from the casino floor to online gaming include titles that have been around for decades. Lucky Lady's Charm is another strong example, as well as Book of Ra and Book of Ra. There are also games without a land-based history that have helped bring retail customers into the online world.

Super Graphics Upside Down is a collection of titles. Pentagram Hot Cross Bunnies, Pentagram and Aussie Adventure are some examples. These titles are an evolution from traditional slot-models, and have proved popular with land-based customer segments.

Nikolay Illyustrov (Playson): Many table games have been a huge success online as well as in land-based settings. However, these games' key rules are very difficult to change and will not be as popular with players. Most of the adaptations we see on market are able to stand out by making changes to the interface, sound design, or notifications. Live dealer games have been the most successful product in bridging this gap. Players are looking for the authentic casino experience, but they don't have to leave their homes.

Rob Procter, Scientific Games - We've had great success in converting retail games online. Dragon Spin is a great example. They are all consistent performers with a strong land-based audience as well as a strong online fanbase.

David Flynn and Swintt: Many online operators make sure that they offer more than just video slots. They also provide games that are familiar from casinos, gaming halls, betting shops, and other venues. Online players are growing rapidly, and it is crucial to make sure that they offer the best content for everyone.

Trust plays an important role in the promotion of land-based games within the online sector. If the players instantly recognize the game, and can immediately see that there are no differences between the two, then they will be more trustful in both the product and the operator. Many of the most successful games in the industry were built on trusted and familiar game models from the more established land-based sector.

Notable is the fact that popularity of local land-based slot machines online is strongly influenced by the development of online gambling in a country. Norway and Sweden are two examples. The most popular online slots 10 year ago were similar to the land-based Joker slot machines.

These countries were very advanced in online gaming at the time. Online gaming becomes more appealing to younger players who are less familiar with land-based slots. Take, for example, Germany today. The online titles reflect the same land-based titles that were popular 10 years ago.

This is why we are very excited about the potential impact of our online land-based gaming. The top performing land-based classics, such as Master of Books, Fresh Fruit and Fresh Fruit, are very popular in many European markets. Players are eager to play these games online and our partners have the same high expectations. Can Online Bingo Ever Replace Land Based Operations